The CreaSus piloting programme offers organizations a strategic opportunity to integrate sustainability into their business practices, addressing social, environmental, and governance aspects while enhancing profitability. Through a comprehensive self-assessment process, participants can evaluate their performance, organize sustainability data, and use it to create added value in their offerings. Based on the assessment results, tailored actions for improvement are proposed, supported by funding schemes and business models designed to facilitate sustainable transformation. Participants also gain access to capacity-building programmes to strengthen their skills, processes, and resources, ensuring they are equipped to implement sustainability innovations effectively.
CreaSus tools are developed with a holistic approach, aligning with the newly implemented European Sustainability Reporting Standards (ESRS) to prepare organisations for future compliance. By addressing the specific needs of Cultural and Creative Sector Industries (CCSIs) and combining local and European perspectives, the tools provide a robust framework for driving sustainability. Organisations will also benefit from ongoing support throughout the piloting process, with their data securely managed on a dedicated platform developed by Fundación Banco Santander. CreaSus enables participants to leverage innovative strategies, positioning their businesses competitively while contributing to broader social and environmental goals.
How will you contribute to CreaSus?
CCSIs are expected to participate in CreaSus by using the self-assessment tool and other project resources, providing feedback on them, and participating in webinars or events. The participation of an organization in the piloting process will imply:
- Participation in a national pilot kick off meeting (training on use of platform),
- Application of the sustainability self-assessment through CreaSus platform,
- Provision of feedback on self-assessment tool,
- Provision of feedback on the transformation actions proposed (actual implementation of actions is not compulsory),
- Provision of feedback on the funding schemes toolkit proposed (actual implementation of funding toolkit is not compulsory),
- Provision of feedback on sustainable business models (actual implementation of business models is not compulsory),
- Participation in the capacity building sessions,
- Participation in the national project event.
What are the benefits for your organization?
The use of CreaSus resources will be the first and main benefit for CCSIs participating in the piloting process. These include:
- The Sustainability Self-assessment tool, which will allow organizations to evaluate their performance in the three sustainability areas: environmental, social, and governance,
- The Sustainable transformation actions, which will offer a battery of proposals to improve their sustainability performance,
- The Funding schemes toolkit and the Business models, which will facilitate an operational approach to their sustainable transformation process,
- The Capacity building webinars, which will support them in the use of the different resources.
The participation in the piloting will also foster connections and networking opportunities between similar organizations across Europe and provide visibility of the sustainability consciousness of the participating CCSIs.
On top of that, as an acknowledgement of the effort that the participation in the piloting may also represent for the CCSIs, CreaSus proposes a “benefit package” for participating organizations:
- Logo of the organization shown on project website as support organization,
- Logo of the organization on PPTs used at national and EU level,
- Logo of the organization shown in project deliverables D.3.3 (testing assessment report), D.5.4 (exploitation plan),
- Participation with a slot of time in the national events (selected organizations),
- Piece in project newsletters to describe the sustainability transformation experience of the organization (selected organizations).
Criterion to participate
Be an organization or independent professional based on an EU27 country in one of these sectors as defined by NACE codes: Advertising; Architecture; Archives, libraries, cultural heritage; Books & press; Cultural education; Design & visual arts; Music; Performing arts & artistic creation; Radio & TV; Software & games; Video & film.
